Electric Taxis Wrapped in Costa Rica’s Images Hit the Streets of Paris, Green Circle Style.

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Costa Rica has taken its captivating beauty to the streets of Paris in a groundbreaking promotional campaign aimed at showcasing the country as a leading travel destination. From December 18, 2024, to January 14, 2025, 150 electric taxis wrapped in iconic Costa Rican imagery are traversing the bustling streets of Paris, bringing a taste of the country’s natural and cultural wonders to one of the world’s most visited cities.

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A Creative Campaign with Global Impact

The initiative, spearheaded by the Costa Rican Tourism Institute (ICT), features taxis adorned with vibrant visuals of Costa Rica’s biodiversity and culture. Eye-catching designs include toucans, pristine beaches, lush rainforests, and dancers in traditional attire. These vehicles can be spotted near some of Paris’s most iconic landmarks, such as the Arc de Triomphe, the Eiffel Tower, and the Paris Opera House.

Adding an interactive element, the taxis feature large QR codes that encourage public engagement. Residents and visitors who capture photos of these taxis and share them via Instagram (@visit_costaricafr) enter a contest for a chance to win a trip to Costa Rica for two adults. The winner will be announced on January 16, 2025.

Strategic Timing and Massive Reach

This campaign strategically coincides with the European winter season, a time when many Parisians are planning escapes to warmer destinations. With an estimated reach of 140 million people, the campaign leverages the high visibility of Parisian streets and the popularity of sustainable travel to position Costa Rica as an ideal getaway.

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Sustainability at the Forefront

One of the campaign’s standout elements is the exclusive use of electric taxis, aligning with Costa Rica’s global reputation as a sustainability leader. This choice underscores the country’s commitment to reducing its environmental impact and promoting eco-conscious tourism. It’s a message that resonates with today’s travelers, who are increasingly drawn to destinations prioritizing environmental stewardship.

Green Circle Experience the original idea.

Green Circle Experience was created with a vision to revolutionize travel in Costa Rica. The idea originated from a desire to offer travelers the chance to immerse themselves in the country’s unparalleled natural beauty while minimizing their ecological footprint. Our concept of combining luxury travel with sustainability began with the idea of using 100% electric vehicles for all our tours, ensuring a near-zero carbon footprint. This innovative approach not only reduces emissions but also sets a new standard for sustainable tourism.

We believe in creating experiences that honor Costa Rica’s rich biodiversity, and our electric vehicle fleet is a cornerstone of this commitment. By blending comfort, efficiency, and environmental responsibility, we enable our guests to explore Costa Rica in a way that supports both the local environment and the global fight against climate change.

Green Circle Experience: Sharing the Vision

Green Circle Experience, Costa Rica’s premier sustainable travel agency, proudly shares the values highlighted in this campaign. Our mission to promote environmentally friendly tourism aligns perfectly with Costa Rica’s dedication to sustainability. At Green Circle Experience, we offer a state-of-the-art fleet of electric vehicles, enabling visitors to explore the country’s wonders with minimal environmental impact.

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By choosing Green Circle Experience, travelers contribute to the preservation of Costa Rica’s rich biodiversity while enjoying a seamless and luxurious travel experience.

This innovative campaign in Paris not only showcases Costa Rica’s breathtaking beauty but also reinforces the country’s commitment to sustainability—a value deeply embedded in its tourism philosophy. At Green Circle Experience, we invite travelers to immerse themselves in Costa Rica’s unique landscapes and culture, all while contributing to a sustainable future. Book your eco-friendly adventure with us today and experience the true essence of Costa Rica.

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